Marketing

Susan Lougheed's … Comprehensive Marketing Plan will get your Home SOLD!!

  • Extensive market experience and knowledge and thorough analysis with a realistic price recommendation for your property vs what someone might think you “want to hear” just to get the listing.
     
  • A comprehensive Marketing Plan & Listing Package for sellers.
     
  • A FREE consultation with a Professional home designer & stager whose assistance and advice help with how you can best present & “stage” your property to maximize its appeal.
     
  • Helpful Hints & Checklists for Selling - like “Preparing your home for buyers”, “Preparing your home for showings”, “Calculating net proceeds & selling costs”, “Staging your home”, “Moving tips”, “What to do after your home sells”  etc. 
    I am actively involved through the entire process from pre-listing right through until after the sale closes so there are no surprises!

     
  • Access to garage sale signs to help de-clutter your home prior to selling or moving.
     
  • Royal LePage’s easily recognized and oversized EXCLUSIVE & MLS® for sale signs on your front lawn with a toll free phone number.
     
  • Your home will be marketed in advance of even going on the MLS® to almost 200 local REALTORS® in our franchise and to almost 20,000 REALTORS® across the GTA & Ontario on our Broker Bay appointment system.  This generates advance demand for your home.
     
  • Your home will be sent to all my existing buyers in advance of even going on the MLS® to generate advance interest & demand.
     
  • Also the option to promote your home in advance of it going on the MLS® with an “Exclusive” for sale sign.  This helps build advance exposure while you are preparing your home.
     
  • Streamlined appointment bookings and confirmations enables you to receive requests for showings via phone call, email and/or text message to ensures maximum exposure and no missed appointments. 
     
  • Posting of directional arrows at the nearest intersection as permitted by local by-laws.
     
  • Temporary colour feature sheets and listings in a literature holder for immediate display in your home within 24-hours of listing going on the MLS®.
     
  • Full-colour feature sheet / booklets in a literature holder for display in your home.
     
  • Custom buyer information booklet prepared with information about your home (survey, floor plan etc) and about the area and schools.
     
  • Professional virtual tour, electronic feature sheet and photos of your home which will be on all the   websites listed on the following page.  A virtual tour on the MLS attracts more attention to that listing.  Listings with virtual tours sell quicker and for more money.  A virtual tour is essentially a 24/7 open house.  Listings with virtual tours www.REALTOR.ca receive 75% more hits than those without virtual tours.
     
  • Your home with have a professional walk-through video that can be used on websites, social media and other internet marketing.
     
  • The virtual tour and photos will be burned onto CDs or flash drive for you to keep.
     
  • Your home’s virtual tour is put on YouTube.
  • Your home will be featured in my Preferred Client Newsletter (dependent on publication deadlines) with 8 issues each year that contain not only general tips for buyers & sellers, but also general suggestions for household maintenance and improvements.
     
  • Immediate loading of your home and photos on our the Toronto Real Estate Board’s Exclusive Realtor® MLS®  As you may have encountered as a buyer in the past, there’s nothing more frustrating than a listing without photos.  In this business every day counts.
     
  • Promotion to over 50,000 licensed sales representatives & brokers who are members of the Toronto Real Estate Board – which is the largest Real Estate Board in the world.  REALTORS® from other areas to the north and west of the GTA, such as Guelph & Kitchener have their own Boards which have a significantly smaller membership.  
     
  • Your listing information is sent out to over 200 local Royal LePage licensed sales representatives & brokers located in our surrounding offices…Acton, Georgetown, Milton, Mississauga & Erin who are already working with buyers looking for a home like yours.
     
  • Exposure on our public MLS® website www.REALTOR.ca with close to 300 million visits. Growing around 20% each year.  Visits are turning into more exposure for property listings in Canada with approximately 3 billion page views across all devices.
     
  • Exposure on Royal LePage’s corporate award winning website www.royallepage.ca which is highly rated by google and other search engines.  As a result, they drive over 4 million people per month to our website which again is great exposure for our listings.
    This gives your home worldwide exposure - and not just in the Greater Toronto Area.  From this website, I have received inquiries from across Canada, the U.S., England, Germany, Sweden…
    Last year, our corporate website generated 170,000 buyer leads!!

     
  • Exposure on our Royal LePage franchise’s website   www.meadowtowne.com
     
  • Exposure on my website  www.SusanLougheed.com
  • Your home will be featured at the top of my website www.SusanLougheed.com
     
  • Exposure on the virtual tour company’s website  www.myvisuallistings.com
     
  • Exposure on the staging company’s website www.homestagingtopsales.com  
  • Your home will have a virtual feature sheet that can be referenced in print media and sent to prospective buyers.
  • There will be a link to your home’s virtual tour & photo gallery featured on all my outgoing desktop e-mails.
     
  • Your home’s virtual tour is put on the following Networking/Social Media sites:
    Twitter:            @SusanLougheed  with over 1500 followers
    FaceBook:      www.facebook.com/SusanLougheed (Personal & business networks) with almost  1000 friends & over 550 Page Likes                      
    Linked-in:     www.linkedin.com (Business network) with over 1000 connections mainly 
    consisting of REALTORS® across Canada                  
    Instagram:       @SusanLougheed with over 500 followers
  • Your home will be featured on my Blog: www.susanlougheed.com/4a_blog.php that is highly rated with Google’s search engines.
  • Your home will be put on a “Data Distribution Facility (DDF®) network feed” to maximize exposure on the following websites:
    Ÿ With all other real estate company websites that are participating in the exchange                               
    Ÿ With other area sales representative and broker websites who are participating in the exchange
    This distribution from the main source ensures that MLS® listing content is displayed on these websites is accurate, up to date, and uses CREA’s trademarks correctly.
  • Your home will transfer to several “syndicated” websites consisting of all of the following and others:
    Cottage Marketer    www.cottagemarketer.com
    Home City  www.homecity.com
    HouseHunting.ca    www.househunting.ca
    Homefinder.ca   www.Homefinder.ca                                                 
    Kijiji    www.kijiji.ca
    ListNet   www.Listnet.ca          
    Mortgage Group  
    www.mortgagegrp.com
    Open House Tour  www.openhousetour.ca
    Ovlix   www.ovlix.com/ca/about
    Point2Homes  www.point2homes.com
    Propy  www.propy.com
    Realopedia  www.realopedia.com
    The Real Estate Book  www.realestatebook.com
    Trovit.ca  www.trovit.ca
    Zolo.ca  www.Zolo.ca 
  • Hosting of public open houses at your convenience.  A list of security tips and precautions can be provided so you don’t become a victim of property or identity theft.
  • An open house rider will be attached to your ‘for sale’ sign to maximize exposure.
     
  • Open houses will be advertised on the internet and in print media dependent on publishing deadlines.
     
  • Promotion of your home through the delivery of just listed/sold flyers.
     
Focused on Quality Service … Client Satisfaction … and Results!
            NOT INTENTED TO SOLICIT BUYERS OR SELLERS ALREADY UNDER CONTRACT WITH ANOTHER RELTOR®